About this blog:

Cramer is not a typical marketing agency. Our staff of 180 boasts some pretty strange bedfellows: Mechanical engineers sitting next to creatives; musical composers mixing with strategic planners; folks whose sole responsibility at Cramer is to seek out technologies that generate buzz, build brands and help companies communicate more effectively.

In 2003, Cramer held an internal event held for employees only. The goal: get a hands-on look at some of cool new technologies that were getting our attention. The technologies came from some pretty unlikely places: arena rock spectacles (think U2 and yes, even Britney Spears), Hollywood special effects, military simulation, Paris runways, geek chic passions (video games, mp3’s, and texting) and the like.

Three years later, this event has become an annual event not just for Cramer employees but also for our clients. It inspired this blog - a yearlong quest for and discussion about:

  • technologies that are changing the way people communicate
  • technologies that are creating buzz and building brands
  • adapting technologies from entertainment/consumer markets to become powerful solutions for business.

We invite you into the conversation.

About our Authors:

Rob Everton, Creative Technology Director

To make one “Creative Technology Director” mix equal parts engineer, creative dreamer, and idealist. I’m constantly seeking new technology or services that fit one of two major criteria: 1. It’s really really cool -or- 2. I can creatively blend it with some existing services to create new solutions for marketing, communications, and entertainment. My background is pretty wacky and includes designing attractions for Disney, designing trade show experiences, writing plays, pushing really big buttons, designing laser systems and special effects for entertainment, engineering components for strategic defense and tactical weapons, kiosks, webcasting, strategic planning, and running a large videogame website as editor-in-chief.

Currently I’m losing brain cells at a rapid pace on behalf of my two kids, but I can still beat the pants off them in any videogame. I still can’t play the piano worth a damn. I can probably fill your head with more progressive rock trivia than should be allowed by the rules of interrogation under the Geneva Convention. I love new technology, but I don’t want to have to buy “The White Album” or “Star Wars” on any more plastic discs.