Cool New Marketing Technologies: Caught and Served

Archive for July, 2010

Microsoft Research: Street Slide for Browsing Street Level Imagery

By Greg Jones

Have you ever used Google Maps or Bing Maps street view to locate a store front, points of interest or a specific street address? It can become a fairly time consuming, often frustrating task as you jump from bubble to bubble, turn your camera and attempt to zoom in on fuzzy details. Microsoft Research recently released their solution to this problem, dubbed “Street Slide.” Street Slide functions by turning streets into a 2 Dimensional side-scroller, showing street name and address and store logos. It allows you to quickly scrub up and down streets, rotate your view 180 degrees to the other side of the street, and even jump onto connecting streets, providing a much faster way of finding those points of interest.

It’s funny how navigating a 2 Dimensional world is the fastest way to locate points of interest in our 3 dimensional world. Go figure!

Here is a link to the white paper

Introducing Android App Inventor

By Greg Jones

Google is set to release a web-based application called App Inventor which will enable everyone to create and publish their own android apps. You can currently only watch videos/tutorials and request access on the App Inventor site, but it should open up for beta testing soon.

Google chose to use a visual editor to appeal to those with little or no understanding of programming, and it looks like they are targeting classroom learning to begin with. The true depth of App Inventor will soon be known, and I hope it appeals to everyone who wants to create an app but doesn’t quite know how.

This is one more reason why Google’s open source platform is gaining huge popularity. The people come first.

YouTube Leanback and Google TV to Transform Online Video

By Greg Jones

YouTube just introduced a new way to view online video with YouTube Leanback. Log in to YouTube and visit youtube.com/leanback to start the show.

Leanback is personalized based on your profile, feeding you videos from your subscriptions and friends in real time. It even connects with facebook and allows you to watch the same videos your friends are watching. The concept frees video from the webpage, allowing a more seamless video-watching experience on your home entertainment system. Only the arrow keys and the enter key are used to navigate and select.

YouTube Leanback functions on your home PC, but its true potential comes when it is used with Google TV. Google TV is being incorporated into many new TVs and allows you to watch internet TV anywhere. It delivers full screen video in high-def and eliminates the need to watch video on a computer.

Looks like everyone can dust off that home entertainment system after all!