Cool New Marketing Technologies: Caught and Served

Archive for April, 2010

Bing Maps Brings Crowd-sourcing to a New Level

By Greg Jones

I remember when MapQuest was the place to go to print directions to get from point A to point B. The maps were rudimentary at best. Then Google Maps came along and opened my eyes to our world, no longer a map, but a living, breathing series of satellite and camera images, seamlessly stitched together and wrapped around the globe. Mapping started to shift from an exercise in measurement and direction and took on the role of geo-located photo journalism. Google Streetview became a digital record of every alleged car burglary, killer seagull, and crazy stuffed animal house that existed as the Google car drove by. Who knew our world could be so interesting?

Amidst a growing storm of privacy concerns with mapping, Bing has begun to take it to the next level. Read This Post

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Using video on your website to launch a product: Apple iPad Case Study

By Steve Gogolak

Using video during a product launch campaign is a no brainer, especially if you have a complex product.  If you’re creating a microsite for your new product as the hub for all of your communications, the first thing people see when they land on it should be a product demo video.  No amount of text or graphics can compete with the compelling nature of having a video “pitch” you on how the product works, why it’s better than the competition, how it will save me money, etc.

We can take a cue from the product launch masters over at Apple regarding how to properly use video to launch a new product on your site.  The first image we’ll take a look at is the primary content area on Apple’s homepage.  Notice how devoid of text it is? The entire image is a link that drives to the iPad site.

Apple.com Homepage

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Preparing Your Front Line: The Sales Team!

By Allison Baker


Marketers will have a lot of answers to many of the questions asked of them when determining the most effective way to bring a product to market.

  1. “What do our customers want or need in a product?”
  2. “How is our product or service different from the competition?”
  3. “What are the benefits this new product brings to our customers?”
  4. “How are we going to effectively communicate what these benefits are and what channels of communications should be used to reach our target?”

While having the answers to these questions is crucial there is nothing more important than making sure your sales force knows them as well. The Sales team who head out on the front line day in and day out, need to be more than adequately prepared if they are expected to succeed!

So how can we help enable our sales forces?

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