Cool New Marketing Technologies: Caught and Served

Archive for April, 2010

Don’t let your blog come back to haunt you

By Karen Shaffer

ghost bloggingAs you may or may not be aware, ghost blogging is increasingly popular with busy corporate types these days. Following the lead of the widely accepted practice of ghost writing, companies pay ghost bloggers to write posts for corporate and product blogs, and give the credit to someone else at the company.

How does that make you feel? Is it wrong? Is it right? Is it OK, sometimes?

There are a variety of strong opinions on the subject. In general, if you stand to make money writing someone else’s blog, you are probably all for it. If you have taken the time to write your own blog and have built a strong following and lucrative business based on your own words, you probably are adamantly against it.

Who’s right? The problem is that ghost blogging can be both useful and necessary, as well as dishonest and wrong. So how do you decide if ghost blogging is right for you?
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Incorporating Video Into Your Online Marketing Mix

By Scott Kiekbusch

Some members of the Cramer team, including yours truly attended a breakfast today sponsored by Business Wire and held at Constant Contact entitled, “Combining SEO and Video to Drive Awareness and Lead Generation Online.” It proved to be an engaging panel with discussion concentrating on the value that online video can bring to your marketing and PR communications mix. Here are some highlights.
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Tablet Computing: Beyond the iPad

By Scott Kiekbusch

Whether or not you believe that the iPad will be an effective tablet computer for personal or enterprise use, there is no question that it has set the bar by which all competitors will be measured. “Competitors?” you say! Why yes, a slew of devices similar in concept to the iPad are on the horizon. Here’s a quick rundown.
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