Your client has spent millions to develop an amazing new product, and has retained you to spread the word to potential customers. The first thing that you need to ask your client about their latest product offering is, “Who cares?”
Okay, you don’t have to put it quite so bluntly. But your primary objective before diving into any strategies on how to launch the product into the marketplace is to clearly understand the target audience, and determine why they may be interested in the product.
