Cool New Marketing Technologies: Caught and Served

Archive for March, 2010

5 dating tips for the email marketer

By Karen Shaffer

First dates are exciting, but they also can cause a lot of anxiety. After all, you want to give the right first impression, so you can have a second date, a third or more. But how do you ensure you make a good impression when you don’t know the other person very well?

The whole idea can seem a little daunting–especially to those less experienced.

Email campaigns are a lot like first dates–especially if you haven’t established a relationship with your customers yet. You want to make sure to do everything just right, so you get that second date.

Follow my 5 golden rules of email marketing dating and you’ll be off to a good start:
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Ann Cave teams up with Schneider PR to talk Product Launches

By Steve Gogolak

Cramer Conversations Screenshot

How cool is this?  Cramer’s own Ann Cave (middle) partnered with Joan Schneider, President of Schneider PR (right) on the set of Cramer’s new online web series “Cramer Conversations.” With host Maura Driscoll (left), Ann and Joan teamed up to create a video about the new tools, strategies, techniques and trends about launching new products in the B2B and consumer markets.  Follow the link to also get access to two excellent white papers (one co-authored by yours truly, no less!).

Check out the video to learn about best practices in product launches from two women who clearly know their stuff.

Here are some exclusive behind the scenes shots, too: Read This Post

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Have you seen the one with the talking fish?

By Greg Jones

Have you seen the one with the talking fish? Chances are, you have; and chances are, you can’t get the song out of your head. What’s worse, you probably sing the song constantly.

Word of mouth marketing has evolved past oral communication to also include phone, text, email, blog and social media. It is successful because it employs buzz, grassroots, and viral elements which get people talking about your product for you. And when you embrace your fans, converse with them, and allow them to mash up your content, you open the door to even more exposure. Here are some great examples:

Have you seen this one on TV?

“Give me back that filet o fish,
Give me that fish.
Give me back that filet o fish,
Give me that fish.

What if it were you
Hanging up on this wall?
If it were you in that sandwich
You wouldn’t be laughing at all!”

The Filet o Fish isn’t a new product, but the promotional efforts behind it has everyone singing.

Have you seen this one on YouTube?

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