Cool New Marketing Technologies: Caught and Served

Virtual Event Platforms are not Virtual Events, the presentation

What does that title mean, anyway? At the Virtual Edge Summit this week I presented a concept that was echoed over and over again by other speakers: objectives first, technology second. The entire idea behind my talk was that you cannot expect the technology provided by a virtual event platform to magically create an event experience. Instead, you need to define an experience based on your objectives and then look to technology to enable it. Check out the free video of the session as well as the slide deck posted below.

Virtual Event Platforms are not Virtual Events

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This entry was posted on Friday, February 26th, 2010 at 12:10 pm and is filed under Virtual Events. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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