Cool New Marketing Technologies: Caught and Served

Archive for January, 2010

Thoughts on Virtual Events from PCMA 2010

By Steve Gogolak

So I think I took the advice of my last post a little bit too seriously.  Sorry for that long delay!!  Anyway, I just got back from PCMA 2010 after speaking about Virtual Events.  Talk about a hard place to talk about Virtual Events: a conference of face to face (F2F) meeting planners!!  About 200 people were kind enough to listen to my thoughts about how Virtual Events can compliment face to face events or, dare I say, replace them if need be.

Out of that discussion came lots of familiar questions and I’ve decided to address them on awidernet here in more detail than I was able to in person (see, online tech providing added value to a face to face encounter!).  I’ll kick it off with the list and address the first topic in this post and get to the remainder in the next few days.

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My Best User Experience of 2009 Removed the “Experience” Entirely

By Colin Henson

DropBox

Dropbox has become one of my favorite apps/services from 2009. Sure, its not the cheapest backup/sync service available but I would argue that despite its many features and benefits it is one of the simplest to use. In fact it is so simple, you can say that once its set up there’s hardly any “experience” to speak of – it just works. No messing with configurations or trouble shooting your router or any of that. You save a file to one of your Dropbox directories, you move to another computer, and bam, the file is waiting for you in the same directory. It makes moving from laptop to desktop a breeze.

I can’t think of a better user experience. It’s dead simple.

Configuration is not much harder. Clearly the people at Dropbox have gone out of their way to make this as simple as possible. Take a look at their website. The flow is super simple and obvious – watch video, download Dropbox. No barriers.

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Experience Pandora, Avatar and McDonald’s Feature Augmented Reality

By Greg Jones

McDonald’s has continued the stream of augmented reality marketing projects centered around James Cameron’s Avatar with “Experience Pandora,” a website devoted to the movie. After watching the intro movie and muting the lovely jungle sound effects, users can play three unique augmented reality games set in different environments from the movie, with bonus features upon completion of all content.

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