By Greg Jones
If you read my post about Home Depot’s Augmented Reality Gift Cards in time for the holidays then it should come as no surprise that Hallmark has launched its own Augmented Reality campaign in time for Valentine’s Day. The AR Valentine’s work exactly as one would expect: Open the card, visit the site, and experience an augmented reality version of the card you received. Why spend money embedding sound-bytes or pop-up elements into a card when you can go digital with more immersive results?
I just want to pay a quick tribute to this post over on Streamingmedia.com that talks about how inexpensive bandwidth has become in the last ten years. There are a ton of our customers who ask about streaming video costs with the worry that a scaling audience will increase their costs beyond affordability. To that I say, “well, good thing it’s 2010 and not 1998.” The reality is that bandwidth cost has dropped 99.98% in the last ten years. Yes, 99.98% (if you’re Netflix anyway). Posting videos is FREE on YouTube, Facebook and countless other sites, but unheard of ten years ago. Amazing how far we’ve come.
