Comments on: iPad – The Good, The Bad, The Reason to Care (as Marketers) http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/ Cool New Marketing Technologies: Caught and Served Fri, 06 Jan 2012 02:46:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Petra http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/comment-page-1/#comment-91625 Petra Tue, 09 Feb 2010 18:36:48 +0000 http://www.awidernet.com/?p=2145#comment-91625 This is a toy for all those cool Apple users. It doesn't have the functionality to replace a netbook or lapbook. Its also going to need a 'special' bag as its too big for pockets or handbags, apart from ginormous ones. I'll stick to netbooks for now. This is a toy for all those cool Apple users. It doesn’t have the functionality to replace a netbook or lapbook. Its also going to need a ’special’ bag as its too big for pockets or handbags, apart from ginormous ones.

I’ll stick to netbooks for now.

]]> By: Jacob Strom http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/comment-page-1/#comment-91537 Jacob Strom Sun, 07 Feb 2010 06:48:31 +0000 http://www.awidernet.com/?p=2145#comment-91537 iBooks: You sit in front of your computer for hours on end, searching through the web, and your eyes hold up fine. I don't see why this would be a problem when it comes to reading books on the iPad. Adobe Flash: Apple did not include flash for two reasons. The first being that the flash plug-in is a memory hog. Second being that flash support is poorly coded, and constantly has errors and crashes. 5 is the way to go, it does everything all of the plugins currently do, only faster and is way more efficient. iPad: The iPad has so much potential, even more so than when the iPhone was first announced. If anything, I will be purchasing one purely for the homebrew software that will eventually be available. USB: The iPad will come with a dongle that plugs into the 32pin connector. That means that you have a single USB port available to you if you carry that around. iBooks: You sit in front of your computer for hours on end, searching through the web, and your eyes hold up fine. I don’t see why this would be a problem when it comes to reading books on the iPad.
Adobe Flash: Apple did not include flash for two reasons. The first being that the flash plug-in is a memory hog. Second being that flash support is poorly coded, and constantly has errors and crashes. 5 is the way to go, it does everything all of the plugins currently do, only faster and is way more efficient.
iPad: The iPad has so much potential, even more so than when the iPhone was first announced. If anything, I will be purchasing one purely for the homebrew software that will eventually be available.
USB: The iPad will come with a dongle that plugs into the 32pin connector. That means that you have a single USB port available to you if you carry that around.

]]> By: Steve Gogolak http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/comment-page-1/#comment-91272 Steve Gogolak Tue, 02 Feb 2010 13:29:08 +0000 http://www.awidernet.com/?p=2145#comment-91272 Evidence that Apple was holding back during the announcment: http://www.appleinsider.com/articles/10/02/01/ipad_photos_show_slot_for_forward_facing_video_camera.html Evidence that Apple was holding back during the announcment: http://www.appleinsider.com/articles/10/02/01/ipad_photos_show_slot_for_forward_facing_video_camera.html

]]> By: Rob Everton http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/comment-page-1/#comment-91207 Rob Everton Mon, 01 Feb 2010 14:56:15 +0000 http://www.awidernet.com/?p=2145#comment-91207 Love that old forum! You're right - there are similarities in the backlash from consumers at the release, and Apple may have it right again, but they also have their share of dismal failures. This doesn't appear to be a surprise or overpriced - just a fair bit under-equipped. It would be like coming out with a slick new fuel cell car with zero emissions, at an affordable price, and deciding to omit a trunk and a sound system. And it takes an hour to fuel up through the little white hydrogen supply line it comes with. Sure - it gets you from place to place and it's slick and high-tech but you have to do without certain things that you've come to expect in a car and you just don't see why. Love that old forum! You’re right – there are similarities in the backlash from consumers at the release, and Apple may have it right again, but they also have their share of dismal failures. This doesn’t appear to be a surprise or overpriced – just a fair bit under-equipped. It would be like coming out with a slick new fuel cell car with zero emissions, at an affordable price, and deciding to omit a trunk and a sound system. And it takes an hour to fuel up through the little white hydrogen supply line it comes with. Sure – it gets you from place to place and it’s slick and high-tech but you have to do without certain things that you’ve come to expect in a car and you just don’t see why.

]]> By: Rob Everton http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/comment-page-1/#comment-91206 Rob Everton Mon, 01 Feb 2010 14:49:21 +0000 http://www.awidernet.com/?p=2145#comment-91206 Great example! Apple is an astonishingly one-way company. They don't appear to engage with their users like most companies should in the era of social media. Just look at how they pulled out of Macworld. I hope someone at Apple is listening. Great example! Apple is an astonishingly one-way company. They don’t appear to engage with their users like most companies should in the era of social media. Just look at how they pulled out of Macworld. I hope someone at Apple is listening.

]]> By: Lewis Forman http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/comment-page-1/#comment-91205 Lewis Forman Mon, 01 Feb 2010 14:26:16 +0000 http://www.awidernet.com/?p=2145#comment-91205 The biggest issue for me is lack of Flash. Something that the ebook landscape uses to create a more interactive experience. Apple's "issue" with Adobe and their belief in the power of HTML5 will ensure that Flash will never come to the iPad. Looking at the marketing potential, mobile advertising will see the biggest jump and Apple's acquisition looking like a great money maker for them. Magazines that are on the iPad format could now run better ads which are more focused and targeted than previous website banner buys. Imagine going to a conference or company meeting where you're checked in within two seconds via an iPad and having the ability to download a conference application with everything you need for your day(s) there. Fully customized to your unique ID. Like the first version of the iPhone, we have only really seen a small fraction of what the iPad can eventually be. The biggest issue for me is lack of Flash. Something that the ebook landscape uses to create a more interactive experience. Apple’s “issue” with Adobe and their belief in the power of HTML5 will ensure that Flash will never come to the iPad.

Looking at the marketing potential, mobile advertising will see the biggest jump and Apple’s acquisition looking like a great money maker for them. Magazines that are on the iPad format could now run better ads which are more focused and targeted than previous website banner buys. Imagine going to a conference or company meeting where you’re checked in within two seconds via an iPad and having the ability to download a conference application with everything you need for your day(s) there. Fully customized to your unique ID.

Like the first version of the iPhone, we have only really seen a small fraction of what the iPad can eventually be.

]]> By: Steve Gogolak http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/comment-page-1/#comment-91200 Steve Gogolak Mon, 01 Feb 2010 13:30:59 +0000 http://www.awidernet.com/?p=2145#comment-91200 Great point. If that A4 processor screams, it should be able to handle flash. I smell a PR stunt on this one given that Jobs hovered over a "missing plugin" section of the NYTimes site for so long. The web is abuzz with this criticism and I bet they throw everyone for a loop 10 days before it ships by announcing flash support. That's my hope, anyway. Great point. If that A4 processor screams, it should be able to handle flash. I smell a PR stunt on this one given that Jobs hovered over a “missing plugin” section of the NYTimes site for so long. The web is abuzz with this criticism and I bet they throw everyone for a loop 10 days before it ships by announcing flash support. That’s my hope, anyway.

]]> By: Steve Gogolak http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/comment-page-1/#comment-91199 Steve Gogolak Mon, 01 Feb 2010 13:28:12 +0000 http://www.awidernet.com/?p=2145#comment-91199 I have mixed feelings as well. It's hard to take someone who owns a laptop and an iPhone and insert this device into the mix without asking, "why?" Clearly the iPad will change portable gaming - the question is whether it will do it at the expense of the iPod Touch, which I see as an equivalent device only smaller. Same market of buyers. I'm not certain about the ereader part either. I have a Kindle and love it for the e-ink because I can read in bright sunlight. Not so sure the iPad will fly. Or what about fatigue the LEDs shooting photons into your eyes? I don't have that problem with my kindle, which I can read for 3 or 4 hours straight. That said, I can see how it will completely revolutionize the magazine and newspaper industries, which both need many cross references, call outs and embedded video clips. Hooray to that! I can see a train full of businessmen reading this on their way to work, furiously consuming news and instantly sharing it with colleagues in place of the newspaper, which ends up in a recycle bin at the destination platform anyway. I think we need to remember that this is rev1 of this device. Heck, this "platform" for that matter. In reality, Apple just fired up the paving machines, took an unexpected left and is laying down an entirely new road. Who knows where this thing will go. I have mixed feelings as well. It’s hard to take someone who owns a laptop and an iPhone and insert this device into the mix without asking, “why?” Clearly the iPad will change portable gaming – the question is whether it will do it at the expense of the iPod Touch, which I see as an equivalent device only smaller. Same market of buyers.

I’m not certain about the ereader part either. I have a Kindle and love it for the e-ink because I can read in bright sunlight. Not so sure the iPad will fly. Or what about fatigue the LEDs shooting photons into your eyes? I don’t have that problem with my kindle, which I can read for 3 or 4 hours straight. That said, I can see how it will completely revolutionize the magazine and newspaper industries, which both need many cross references, call outs and embedded video clips. Hooray to that! I can see a train full of businessmen reading this on their way to work, furiously consuming news and instantly sharing it with colleagues in place of the newspaper, which ends up in a recycle bin at the destination platform anyway.

I think we need to remember that this is rev1 of this device. Heck, this “platform” for that matter. In reality, Apple just fired up the paving machines, took an unexpected left and is laying down an entirely new road. Who knows where this thing will go.

]]> By: Scott Kiekbusch http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/comment-page-1/#comment-91161 Scott Kiekbusch Mon, 01 Feb 2010 02:20:27 +0000 http://www.awidernet.com/?p=2145#comment-91161 Thanks for putting this together, Rob. I think the best way to get some perspective on the iPad is to reflect on what was said about the debut of the now ubiquitous and mostly well-loved iPod nearly 10 years ago: http://forums.macrumors.com/showthread.php?t=500 Will it be the game changer that the "overpriced MP3 player" was in 2001? Time will tell. Thanks for putting this together, Rob. I think the best way to get some perspective on the iPad is to reflect on what was said about the debut of the now ubiquitous and mostly well-loved iPod nearly 10 years ago: http://forums.macrumors.com/showthread.php?t=500

Will it be the game changer that the “overpriced MP3 player” was in 2001? Time will tell.

]]> By: Patti Shock, Las Vegas, NV http://www.awidernet.com/2010/01/29/ipad-the-good-the-bad-the-reason-to-care-as-marketers/comment-page-1/#comment-91094 Patti Shock, Las Vegas, NV Sun, 31 Jan 2010 02:32:32 +0000 http://www.awidernet.com/?p=2145#comment-91094 I am concerned about the inability to view flash files. I teach online for a university, and my narrated lectures with PowerPoint are converted to flash files with Adobe Presenter. Students with this device would be unable to take the class. I am concerned about the inability to view flash files. I teach online for a university, and my narrated lectures with PowerPoint are converted to flash files with Adobe Presenter. Students with this device would be unable to take the class.

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