Comments on: Are blog comments really effective? http://www.awidernet.com/2010/01/27/are-blog-comments-really-effective/ Cool New Marketing Technologies: Caught and Served Fri, 06 Jan 2012 02:46:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve Gogolak http://www.awidernet.com/2010/01/27/are-blog-comments-really-effective/comment-page-1/#comment-91196 Steve Gogolak Mon, 01 Feb 2010 12:36:33 +0000 http://www.awidernet.com/?p=2119#comment-91196 Thanks for the comment, Steven. I like your idea of cross-site reputation tracking, something that, perhaps, facebook connect could keep track of. The overall goal is to cut through the noise and get to the real information from real experts. Good thoughts. Thanks for the comment, Steven. I like your idea of cross-site reputation tracking, something that, perhaps, facebook connect could keep track of. The overall goal is to cut through the noise and get to the real information from real experts. Good thoughts.

]]> By: Steven Woods http://www.awidernet.com/2010/01/27/are-blog-comments-really-effective/comment-page-1/#comment-90950 Steven Woods Wed, 27 Jan 2010 16:59:30 +0000 http://www.awidernet.com/?p=2119#comment-90950 Well, at least a minute has passed, so I hope I can respond without seeming like a "hawk"... Great post, and I think you're highlighting the tip of the iceberg of what the developments we need to see over the next 5 years *must* be. If the "conversation" is also going to be able to be parsed, understood, and prioritized by the search engines, we need a very effective way of doing the following - ranking quality of writing and insights in any/every post and comment (likely based on actually human response - perhaps monitoring read times, automatically or Digg like mechanisms to encourage human involvement) - cross-site maintenance of "reputation" of individuals so there is a negative effect to high volume, no insight posting - topic-specific affinity for these rankings of content and people (so a guru of "marketing" is not automatically a guru of "wine") It will be an interesting decade - the search engines and social sites have a long way to go but the journey will be worth it. Well, at least a minute has passed, so I hope I can respond without seeming like a “hawk”…

Great post, and I think you’re highlighting the tip of the iceberg of what the developments we need to see over the next 5 years *must* be. If the “conversation” is also going to be able to be parsed, understood, and prioritized by the search engines, we need a very effective way of doing the following
- ranking quality of writing and insights in any/every post and comment (likely based on actually human response – perhaps monitoring read times, automatically or Digg like mechanisms to encourage human involvement)
- cross-site maintenance of “reputation” of individuals so there is a negative effect to high volume, no insight posting
- topic-specific affinity for these rankings of content and people (so a guru of “marketing” is not automatically a guru of “wine”)

It will be an interesting decade – the search engines and social sites have a long way to go but the journey will be worth it.

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