Cool New Marketing Technologies: Caught and Served

Bandwidth is cheap, my friend!

I just want to pay a quick tribute to this post over on Streamingmedia.com that talks about how inexpensive bandwidth has become in the last ten years.  There are a ton of our customers who ask about streaming video costs with the worry that a scaling audience will increase their costs beyond affordability.  To that I say, “well, good thing it’s 2010 and not 1998.”  The reality is that bandwidth cost has dropped 99.98% in the last ten years.  Yes, 99.98% (if you’re Netflix anyway).  Posting videos is FREE on YouTube, Facebook and countless other sites, but unheard of ten years ago.  Amazing how far we’ve come.

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