By Rob Everton
One could write volumes about Apple’s unequaled ability to generate buzz to the level they did for this week’s iPad launch. But that’s not the point of this post. Today let’s talk about the device itself, now that the years of (largely inaccurate) rumors and leaks are behind us and we have what appears to be a finished product to behold, admire, admonish, and wonder “What the heck was Steve Jobs thinking?”
Good question! Unfortunately, the answer is no, but they stick around for a lot longer than you would think. Perhaps we should rephrase to, “How long do people stay online at a virtual event?” Much better. Recent data coming from events run by Unisfair show that users will stick around for between two and three hours at a time. I’ve seen this first hand with the events we’ve run, too. That said, there are a lot of variables baked into that generic number.
Are blog comments really effective?
By Steve Gogolak
I finished reading Inbound Marketing, an incredible book by Brian Halligan and Dharmesh Shah over at Hubspot, a few weeks ago and it, along with The New Rules of Marketing and PR by David Meerman Scott, advocates for new bloggers to begin reading relevant industry blogs and comment on posts to begin to engage in the conversation. I couldn’t agree more – that’s what I did a while back when I began writing for aWiderNet. Only problem is that I feel like the value of the comments on every blog I read are diminishing because there are now tons of people posting for exposure. Google corrected the link love issue by recognizing links posted as a comment on blogs and removing all authority they might generate to the resulting clickthrough page, but people still seem to try. Why is that?
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Tags: blog, comments, google reader, hubspot, inbound marketing, linkedin, rss, Social Media
Posted in Digital Marketing, Social Media Marketing, User Experience | 2 Comments »