You there – the anti-social media marketing professional – it’s time to throw in the towel. The ideas and opinions of millions of consumers shared publicly (sometimes very publicly) via online communities have shattered your ivory tower where brands and messages are the sole control of the marketing and public relations departments.
By Greg Jones
Earlier this month Google labs announced Google Goggles, a visual search application for Android phones. The app uses pictures instead of words to search the web for relevant results. Using your camera phone, you can snap a picture of anything and let Google analyze what it is you’re interested in. From landmarks, books, business cards, artwork, wine and logos to location-based business searches within your periphery, Google Goggles is one part mobile-scanner, one part augmented reality app.
By Greg Jones
‘Tis the season to buy gift cards, and this holiday season there is only one brand that I am aware of that is offering interactive (augmented reality) gift cards. The Home Depot created a microsite for the campaign, posted the instructional video on the site and on YouTube. The campaign even picked up a little traction on twitter.