Check out Esquire’s December issue which includes augmented reality content:
Robert Downey Jr. is featured on the cover of the issue, sitting on top of an AR tracker. When you access Esquire’s AR webpage and hold your magazine up to your webcam, you are graced with bonus material throughout the pages of the magazine. Magazines are a great place to debut augmented reality content because it links your print-centric audience to your online channel. When looking at subscription-based magazines, the sweeter the extras, the stronger the consumer connection.
What magazines do you think will follow suit? What kind of bonus material would your audience benefit from?
