After USPS launched its Priority Mail Simulator, it was only a matter of time before fashion retailers picked up the idea and applied it to online clothes shopping. Tobi.com has recently launched Fashionista, an Augmented Reality tool that facilitates the online purchasing process by allowing shoppers to try on clothes from the comfort (and privacy) of their own home.
Once you get yourself aligned with your virtual clothing on your webcam, you can thumbs up an item to send it to your shopping cart, or give it a thumbs down to try on something else. The ability to snap pictures of virtual outfits and share with friends over Facebook means critical fashion-related-peer-feedback is still maintained in the purchasing process. The only questions left to ask are how well the images of clothes actually fit people shopping for them and if your saved preferences/sizes are close enough to warrant an online purchase without an actual fitting.
Who is next to apply Augmented Reality in a useful fashion? (Pun intended.)
Tags: Augmented Reality