Cool New Marketing Technologies: Caught and Served

Agile and User Experience Redux

This subject has some traction on the internet. Even web usability pioneer Jakob Nielsen is chiming in on the subject. Check out his latest post on integrating UX with Agile. It is encouraging to see that progress is being made on this front and that Jakob bids the old waterfall method good riddance.

Some highlights include:

  • Two separate Sprints for design and development
  • The need for UX teams to keep an eye on the big picture versus approaching a design feature-by-feature
  • The diminishing role of a centralized UX team versus distributing UX members into cross-functional project teams

If you haven’t been following this thread, check out previous posts how Agile and UX can get along as well as a post on the daunting myth of releases every two weeks.

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