Cool New Marketing Technologies: Caught and Served

Archive for October, 2009

The Real-Time Web

By Rob Larsen

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If you try to keep up with the evolution of the internet (and I do), you’ve probably heard some talk that the “Real-Time Web” is the Next Big Thing.  It’s come up most often in reference to Twitter,* but there’s a lot more to the discussion than just Twitter.

What follows is a basic primer on the topic.

What We Mean When We Say “Real-Time” and Why It’s Important

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Stop Blogging Right Now

By Steve Gogolak

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In keeping with Colin’s post about some of his favorite books I thought I would add my comments about a recent book I finished.  Every now and then I like to read something that is completely misaligned with my opinions.  No, I’m not a sadist, but I like to challenge to my opinions every now and then.  (Seriously?) Yes, seriously.

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Augmented Reality Projection Mapping

By Greg Jones

The next great idea to emerge from the realm of Augmented Reality is Projection Mapping. It is the process of mapping a real life 3D object (like a box, or a building) in 3DSMax to allow all of your animations to conform perfectly to the surface of that object when you line up your projector just right. The results can be stunning!

Here are a few great video examples:

Loomo Paper Box:

LOOMO TEST 01 PAPERBOX from Loomo.pl on Vimeo.

Kimberley Mansion Lightshow