Cool New Marketing Technologies: Caught and Served

Archive for October, 2009

Agile Development, User Experience and the Two Week Myth

By Judith Robichaud

sprints
I recently attended a local UPA (Usability Professional Association) event in Boston. The topic was best practices in dashboard design presented by the folks at Enernoc who use the Agile Development Process to design and build their software. The speaker gave a brief overview about the Agile process, outlining the tenet of releasing every two weeks and the merits of iterative design solely as a prelude to the best practices talk. He did not go deep into it as it was just background for the dashboard discussion. The topic of Agile would be broad enough for its own presentation.

This was proven shortly.
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Posted in User Experience | 2 Comments »

Don’t Look Back???

By Bob Pascarella

I’m one of those people who loves to look through old photos. I enjoy mocking the styles and sounds of the past. I also enjoy reminiscing about the good times and pining over the things we thought were great back in the day. I like to remember the things we took for granted then and consider how cool we think they are now. I’m also a guy who likes innovation, new things, fresh ideas and styles. How can I be two people? I don’t know…I just am, and you are too.

If you’re like me, you like things old and new. Maybe even best when vintage styles are refreshed with modern approaches. Like a wood steering wheel on a new sports car. Retro combined with newness often connects us with our past while providing the late-model performance we demand.

So, why is it that we are so repulsed by the idea of revisiting a creative approach we previously did years ago? Why do we snicker at the word “re-purposed” and mutter to ourselves “translation: you don’t have a new idea”?
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Posted in Creative Approach, Video Production | Comments Off

“Suite Talk” from Edit 1

By Barry Clegg

Episode 3 – Your Visit to the Edit Suite

Your view from the client desk

Your view from the client desk

You spent the last 3 days on location shooting your master piece.  Cramer’s team of directors, producers and production staff has captured your message in its raw form.  The lighting was great, there were some laughs at the outtakes and you were amazed at what goes into shooting on location.  Now it’s time to bring it all together.  Now it’s time for the edit.

Welcome to the post production department at Cramer, the home of the premiere Avid editing system in all of New England.  There are 6 Avid edit suites, 2 Pro Tools audio rooms and a team of video animators ready to bring the magic from the studio onto the screen.  You took a right turn leaving your house instead of a left and are ready to come in and finish telling your story, and we are glad you are here.  Come in, take a load off in a big leather chair, grab a cup of Green Mountain coffee from the café and find out what is for lunch, and if it is not to your liking, let us know we can get a hot or cold sandwich special ordered for you.

Here is some information you should know in order to make your visit to the edit suite enjoyable and fun, while at the same time efficient in getting your video done correctly and on time.

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Posted in Marketing Technology, Video Production | 2 Comments »