Cool New Marketing Technologies: Caught and Served

Michael Jackson Opus uses Augmented Reality

Quick shout out to the Today Show for featuring a new book “The Official Michael Jackson Opus” being released on December 7th. Watch the end of the video to see how this massive book will include augmented reality music and video overlaid on top of the book’s pages. The publisher claims that it is the first book to use augmented reality, not sure how true that is, but it opens the door for others to follow.

Enjoy!

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