Comments on: Keeping Promises – Art of the Campaign Landing Page http://www.awidernet.com/2009/09/22/keeping-promises-art-of-the-campaign-landing-page/ Cool New Marketing Technologies: Caught and Served Fri, 06 Jan 2012 02:46:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Laurent Zuijdwijk http://www.awidernet.com/2009/09/22/keeping-promises-art-of-the-campaign-landing-page/comment-page-1/#comment-90636 Laurent Zuijdwijk Sat, 16 Jan 2010 13:34:45 +0000 http://www.awidernet.com/?p=1487#comment-90636 I agree with the points you make. Many variables to keep in mind when designing and promoting a landingpage. It is however one of the best ways to generate quality leads. On a side note, many B2B companies fail to follow up their web generated leads, because of the marketing /sales gap. I agree with the points you make. Many variables to keep in mind when designing and promoting a landingpage. It is however one of the best ways to generate quality leads.

On a side note, many B2B companies fail to follow up their web generated leads, because of the marketing /sales gap.

]]> By: Steve Gogolak http://www.awidernet.com/2009/09/22/keeping-promises-art-of-the-campaign-landing-page/comment-page-1/#comment-84704 Steve Gogolak Tue, 22 Sep 2009 17:22:05 +0000 http://www.awidernet.com/?p=1487#comment-84704 Another important thing to note if you're using pay-per-click ads is the relevance of the landing page to the ad copy. Google compares the copy in the ad to the copy on your landing page and looks for similar keywords. When found, it ranks the ad against all ads competing for the same search terms and assigns a score. That score helps determine when and how often your ad is shown. It's not all about how much money you throw at it... sometimes you can get more out of your spend simply from creating better landing pages. Google provides more in-depth explanation on Landing Page optimization here: http://adwords.google.com/support/aw/bin/answer.py?answer=46675 Another important thing to note if you’re using pay-per-click ads is the relevance of the landing page to the ad copy. Google compares the copy in the ad to the copy on your landing page and looks for similar keywords. When found, it ranks the ad against all ads competing for the same search terms and assigns a score. That score helps determine when and how often your ad is shown. It’s not all about how much money you throw at it… sometimes you can get more out of your spend simply from creating better landing pages.

Google provides more in-depth explanation on Landing Page optimization here: http://adwords.google.com/support/aw/bin/answer.py?answer=46675

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