Cool New Marketing Technologies: Caught and Served

Archive for August, 2009

Developing Corporate Social Media Guidelines

By Scott Kiekbusch

A critical element for any organization going through the process of formalizing its social media strategy is the definition and communication of guidelines. It’s essential that anyone affiliated with your organization who is involved in creating user generated content (either in an official or personal capacity) understand the policies associated with posting content online.

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“Suite Talk” from Edit 1. The Art of the Movie Trailer

By Barry Clegg

Episode 2:  The Art of the Movie Trailer

Remember back in grade school when you had to do a book report?  Right, I know, that was a LONG time ago.  The gist of the book report was to summarize a story, whether that be a written, oral or (start the time machine) diorama presentation.   If you were anything like me, you tried to strategically time the purchase of some new Air Jordan’s to the due date of your 4th grade diorama.

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Posted in Branding & Design, Marketing Technology, Video Production | 2 Comments »

Why we owe so much to “play time”

By Bob Pascarella

When we were little kids, I didn’t realize how much we were learning by simply going out to play. We ran outside and met our friends, rode our bikes, played sports, had fun and fought battles. We developed important social skills that we may not have realized, at the time, were the building blocks of how we would interact as adults.

Fortunately (and only in this case) I feel lucky to be old enough to say that I was right in the sweet spot when video games started showing up in arcades and homes. Looking back now, I realize just how fast those times were moving and those days really were not that long ago at all.
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Posted in Branding & Design | 2 Comments »