Comments on: Show me the shipping cost and I’ll show you the money http://www.awidernet.com/2009/07/28/show-me-the-shipping-cost-and-ill-show-you-the-money/ Cool New Marketing Technologies: Caught and Served Fri, 06 Jan 2012 02:46:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tari Fanderclai http://www.awidernet.com/2009/07/28/show-me-the-shipping-cost-and-ill-show-you-the-money/comment-page-1/#comment-82178 Tari Fanderclai Wed, 29 Jul 2009 20:18:34 +0000 http://www.awidernet.com/?p=1150#comment-82178 I agree, free or flat rate shipping is really the way to win. But if you're going to charge based on size and weight for shipping and handling, don't be coy about it. You win by telling users what they want to know. I agree, free or flat rate shipping is really the way to win. But if you’re going to charge based on size and weight for shipping and handling, don’t be coy about it. You win by telling users what they want to know.

]]> By: Greg Jones http://www.awidernet.com/2009/07/28/show-me-the-shipping-cost-and-ill-show-you-the-money/comment-page-1/#comment-82168 Greg Jones Wed, 29 Jul 2009 14:47:12 +0000 http://www.awidernet.com/?p=1150#comment-82168 Lots of online electronic stores such as Frys, Newegg and Tiger Direct give a shipping calculator two clicks into the site when you are on your shopping cart. It's great for people who don't like surprises, like to browse and like to find the best deal. Shipping costs generally make or break my decision on whether or not to buy online or not. I was pleasantly surprised to find out recently that Sears loves to ship things for free! =) Lots of online electronic stores such as Frys, Newegg and Tiger Direct give a shipping calculator two clicks into the site when you are on your shopping cart. It’s great for people who don’t like surprises, like to browse and like to find the best deal. Shipping costs generally make or break my decision on whether or not to buy online or not. I was pleasantly surprised to find out recently that Sears loves to ship things for free! =)

]]> By: Amy Marr http://www.awidernet.com/2009/07/28/show-me-the-shipping-cost-and-ill-show-you-the-money/comment-page-1/#comment-82147 Amy Marr Wed, 29 Jul 2009 01:16:39 +0000 http://www.awidernet.com/?p=1150#comment-82147 Well said, Tari. I've never seen a site that displays shipping costs like the two you cited here, but I'll be on the lookout for them - that's really smart. Personally, I'm a big fan of sites with flat-rate shipping - for example, orders over $50 only cost $5 (or NOTHING) to ship. I'm more likely to spend a little more to get cheaper shipping, especially if it's a clothing site having a sale. And speaking of eBay, if you're selling something for 1.99 and the shipping is 9.00? Yeah, I'm not bidding on that. :) Well said, Tari. I’ve never seen a site that displays shipping costs like the two you cited here, but I’ll be on the lookout for them – that’s really smart.

Personally, I’m a big fan of sites with flat-rate shipping – for example, orders over $50 only cost $5 (or NOTHING) to ship. I’m more likely to spend a little more to get cheaper shipping, especially if it’s a clothing site having a sale.

And speaking of eBay, if you’re selling something for 1.99 and the shipping is 9.00? Yeah, I’m not bidding on that. :)

]]> By: Scott Kiekbusch http://www.awidernet.com/2009/07/28/show-me-the-shipping-cost-and-ill-show-you-the-money/comment-page-1/#comment-82130 Scott Kiekbusch Tue, 28 Jul 2009 17:16:21 +0000 http://www.awidernet.com/?p=1150#comment-82130 You're absolutely right about informing the user as they proceed through the purchase funnel. Yesterday, I was placing an order on a photo printing and framing website. I bailed out at the end once I saw that they were going to charge me nearly as much for shipping as the total cost of what I had ordered. In retrospect, I didn't abandon because it was an unreasonable fee; it was the shock of seeing my order total nearly double at the end of the process. You’re absolutely right about informing the user as they proceed through the purchase funnel. Yesterday, I was placing an order on a photo printing and framing website. I bailed out at the end once I saw that they were going to charge me nearly as much for shipping as the total cost of what I had ordered.

In retrospect, I didn’t abandon because it was an unreasonable fee; it was the shock of seeing my order total nearly double at the end of the process.

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