Cool New Marketing Technologies: Caught and Served

Archive for July, 2009

The Complexities of Video Encoding

By Steve Gogolak

Where to start?  I just got through watching a (boring) webcast that was all about video transcoding and the first 15 minutes were spent explaining the breakdown of terminology for talking about digital video.  It occurred to me that everyone uses different terms to talk about video (codecs, formats, containers, etc) and our readers would probably benefit from a little explanation so the next time they need to “get their video on the web” they know what they’re really asking for. Read This Post

Show me the shipping cost and I’ll show you the money

By Tari Fanderclai

Many online stores force you to sign in or create an account, enter all of your shipping information, and maybe even put in your credit card number before you can find out the shipping cost. How frustrating is that, especially when the shipping cost will help you decide whether to make a purchase at all? Try posting something on Ebay without a shipping quote–you won’t get bids–you’ll get requests for the shipping cost.

Some online stores, like PetFoodDirect.com, get it right: Read This Post

Tweet For a Treat: Using Twitter For Measurable Word-of-Mouth Marketing

By Scott Kiekbusch

Imogen Heap is both an outstanding musician and an avid user of social media.  She is a video blogger, has used the photo sharing website Flickr to solicit user-submitted imagery for her album art, and she has actively posted content to her Twitter account throughout the recording of her latest album.

Imogen Heap, Ellipse Campaign
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