Cool New Marketing Technologies: Caught and Served

Archive for June, 2009

First-Person Augmented Reality Gaming—With Zombies

By Greg Jones

A 4D zombie video game out of Georgia Tech and Savannah College of Art and Design is causing a buzz around the idea of first-person augmented reality gaming on handheld devices. The folks at NVIDIA have created the Tegra mobile platform which is small and powerful enough to turn a handheld device into the lens that lets us explore physical space in a mind blowing way.

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“Arcade” Light Installation

By Greg Jones

Check out this light installation by Project Blinkenlights from 2002 in Paris. It’s a pretty amazing full-building display with a 20×26 pixel wall on which to show video and play games. You may have heard of this one before, or similar projects, but Arcade allowed everyone to play games, such as Tetris, on the building with only a cell phone. They also utilized spotlights in every window hooked up to a dimmer, allowing for a full spectrum of gray tones.

Not too shabby for 2002! I’d love to see more of these in the US, especially around conventions and shows. If you have any other examples of full-building light displays feel free to post them in the comments. Thanks @ashaman212 for the link!