Cool New Marketing Technologies: Caught and Served

Archive for May, 2009

Augmented Reality Hits a Home Run

By Greg Jones

It looks like augmented reality is starting to catch on with TOPPS 3D LIVE trading cards. Bring your favorite collectible pastime to life with slick animations, a true-to-life announcer’s introduction for each card and of course: mini-games! Released mid-march, 3D baseball cards are only the beginning—I’m very interested to see where this technology goes in the next few years, but I think it’s safe to say the sky is the limit.

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Multi-Touch Done Smart

By Greg Jones

Alright, forget other touch screens for a minute… Check out Multi-Touch G2 from PQ Labs—it will blow your mind and quite possibly burn a hole in your wallet. Take any LCD or plasma monitor, slap a Multi-Touch G2 Touch screen to the front of it and it instantly makes all of your multi touch dreams come true! This touch screen solution uses IR technology, attaches to the front of your existing monitor, plugs into a USB port and has an interpolated resolution of 4096×4096—giving you the ability to detect objects as small as 0.12 x 0.12 inches! The touch screen’s tempered glass surface sits right on top of your screen, giving you a durable and invisible surface to work with. With no bulk or special operating system required to run it, Multi-Touch G2 is inspiring.

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Everybody Podcasts

By Steve Gogolak

podcast_logo

I hear the term podcast used almost as ubiquitously as “VOD” nowadays (which is ironic because podcasting is a form of video on demand) and I wanted to take a moment to ask you, do you podcast?

There are a lot of people who seem to think that podcasting is somehow getting your content onto iPods or iPhones.  It is, to an extent, but that’s not really the right reason to “podcast.”  Podcasting is a method of distribution for episodic content.  According to wikipedia, “The syndication aspect of the delivery is what differentiates podcasts from other files that are accessed by simple download or by streaming: it means that special client software applications known as podcatchers (such as Apple Inc.’s iTunes or Nullsoft’s Winamp) can automatically identify and retrieve new files when they are made available, by accessing a centrally-maintained web feed that lists all files associated with a particular podcast. The files thus automatically downloaded are then stored locally on the user’s computer or other device, for offline use.”  Well now, that pretty much explains it.

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