Cool New Marketing Technologies: Caught and Served

Here’s My Card…

A firm handshake and the exchange of business cards will always be the preferred method of making honest connections, but it isn’t the only option available anymore.

Moo’s custom printing solutions are for those seeking to design and order personalized business cards online. Buyers can browse galleries of ready-made designs or import their own gallery of images to work from. Either way, users are presented with a beautifully simple interface to customize and buy their creations. Business cards come in the standard 3.5”x2” and the highly collectable “MiniCard.” Here are a few MiniCards I made:

Cramer MiniCards

For those looking to take their business cards digital on their iPhone, there is SnapDat, a free app which allows you to create and customize your business card and send it as a vCard to anyone with an internet-enabled phone or email address.

For the non-iPhone crowd there are similar alternatives such as rmbrME, a free service which sends your vCard to contacts when you text their email address or cell phone number to RMBRME. DUB does the same thing but goes the extra mile by providing service for smartphone users, non-smartphone users and web users.

poken

A cute, trendy and viral business card alternative comes in the form of Poken, RFID-enabled USB toys which store contact information and exchange it when two figures “high four” each other. If you pick up a pack of Pokens and pass the Pokens to friends, you will get Poken points for each connection they make from that point forward—a clever way to get them distributed. They are a fun option if you aren’t afraid of being laughed at from time to time. Cons are pretty obvious—if no one else has one it is useless, its capacity is an underwhelming 64 contacts and you need to plug it in to retrieve new contacts while phone-based apps are instant and free.

For event-based solutions that need to go above and beyond, there is still nTag, the pioneers in face-to-face social networking technology who we’ve blogged about before and were recently acquired by Alliance Tech. nTag name badges (among other things) make sure you find and talk to the right people at an event and allow contact information to be exchanged— no “high fours” required.

I’ll stick to the firm handshake for now, unless someone wants to purchase me a Panda Poken… Please?

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