Green Media Show Ad Received Late, on Plastic

A local “Green” event sent me a postcard offering me a discount on registration. The event was the day before. Great….

Also - the postcard was made out of virgin plastic, with a recycle count of ‘1′. There’s a URL pointing me to a website where I can learn more about how it was made but I don’t plan to take the bait. If this was really a sustainable material they should have said so right on the card. Maybe I’m old school but sending a big plastic postcard, even if it can be recycled, to a corporate prospect who probably doesn’t have plastic recycling set up near their office seems completely wrong - especially in the context of an environmental-themed event.

I also won’t share the links to the event or the company making the card. As marketers, we can do better.

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Posted by Rob Everton, Friday, October 3rd, 2008 at 8:43 am Filed under Green. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Green Media Show Ad Received Late, on Plastic”

  1. Cindy Mathis Says:
    November 6th, 2008 at 4:05 pm

    I tried a company called Twin Dragon Media. It is a brand generation and consulting company. It helps B2B companies market cutting-edge technology (software, IT equipment, and network solutions) to C-suite executives while protecting their intellectual assets and development costs. They were great!

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