Green Media Show Ad Received Late, on Plastic
A local “Green” event sent me a postcard offering me a discount on registration. The event was the day before. Great….
Also - the postcard was made out of virgin plastic, with a recycle count of ‘1′. There’s a URL pointing me to a website where I can learn more about how it was made but I don’t plan to take the bait. If this was really a sustainable material they should have said so right on the card. Maybe I’m old school but sending a big plastic postcard, even if it can be recycled, to a corporate prospect who probably doesn’t have plastic recycling set up near their office seems completely wrong - especially in the context of an environmental-themed event.
I also won’t share the links to the event or the company making the card. As marketers, we can do better.
(2 votes, average: 3 out of 5)
Loading ...Published Friday, October 3rd, 2008 by Rob Everton
Filed Under: Green |
