Webcast: Maximizing Marketing Value During a Downturn
Update - Webcast went swimmingly. I will update this when the archive is posted. Thanks to all that participated!
Crunching the Numbers: Maximizing Marketing Value During a Downturn
From the registration page:
At the beginning of 2008, it became apparent that a recession was coming our way. In the face of financially troubling times, companies tend to scale back on major marketing efforts to try to save some money. The net result is that these companies usually end up in worse financial shape.
During times of economic stress is the worst time to scale back on your marketing efforts. In fact, a downturn gives companies a golden opportunity to develop deeper relationships with their customers and partners through relationship marketing.
Tune in on September 30, 2008 to hear this exciting panel discussion featuring industry experts.
You will learn:
How to build communities and reach people through activities like webcasts and social media.
How B2B marketers can do more with less and be more efficient at turning marketing investments into revenue.
How to plan, implement and measure word of mouth campaigns.
How face-to-face events are more important than ever.
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