At Cramer, we have inserted little video displays into some crazy places. But so far, we’ve never had the call to stick them into people’s armpits. There are, I suppose, a few other undiscovered bodily territories that we have thus far avoided turning into video billboards. I’m sure Ridley Scott has tried them all.
According to Ananova, who also deserves credit for the image, and through Engadget, we learned of Right Guard’s underarm video displays that are, fortunately, not scratch-and-sniff. They do manage to redefine awkward as one leans in to get a better, um, look.
I’m still waiting for the “back of head display” so we can give everyone at a general session a “jet blue” experience.
The bottom line here is that – if you can think of a cool reason to put video somewhere, it can be there. I would just try to think of places that people WANT to look and where people are ALLOWED to look.
Tags: Advertising, Displays, Viral Marketing