Comments on: Sony rolls out the big rig. Cool, but…. http://www.awidernet.com/2008/06/19/sony-rolls-out-the-big-rig-cool-but/ Cool New Marketing Technologies: Caught and Served Mon, 01 Dec 2008 19:01:19 +0000 http://wordpress.org/?v=2.6.3 By: Rob Everton http://www.awidernet.com/2008/06/19/sony-rolls-out-the-big-rig-cool-but/#comment-52724 Rob Everton Mon, 30 Jun 2008 13:40:24 +0000 http://www.awidernet.com/2008/06/19/sony-rolls-out-the-big-rig-cool-but/#comment-52724 You don't have to have equal quantity of playable systems to create equal brand impact, but you have a good point about diminishing returns. I maintain that Sony could benefit from a more advanced solution, environmentally, technologically, and creatively. You don’t have to have equal quantity of playable systems to create equal brand impact, but you have a good point about diminishing returns. I maintain that Sony could benefit from a more advanced solution, environmentally, technologically, and creatively.

]]> By: Paul M http://www.awidernet.com/2008/06/19/sony-rolls-out-the-big-rig-cool-but/#comment-52617 Paul M Fri, 27 Jun 2008 19:30:24 +0000 http://www.awidernet.com/2008/06/19/sony-rolls-out-the-big-rig-cool-but/#comment-52617 I would keep in mind that an 18 wheeler with 30 people is actually more energy efficient than a 2 person Smart-Car if you break it down by emissions-per-person. Of course, there aren't 30 people riding in the back of the truck, but if you substitute 30 people for 30 PS3s then compare that to a single Wii Smart Car, then it would take 30 Smart-Cars for every Sony truck to achieve the same brand impact. I would keep in mind that an 18 wheeler with 30 people is actually more energy efficient than a 2 person Smart-Car if you break it down by emissions-per-person.

Of course, there aren’t 30 people riding in the back of the truck, but if you substitute 30 people for 30 PS3s then compare that to a single Wii Smart Car, then it would take 30 Smart-Cars for every Sony truck to achieve the same brand impact.

]]> By: Rob Everton http://www.awidernet.com/2008/06/19/sony-rolls-out-the-big-rig-cool-but/#comment-52252 Rob Everton Fri, 20 Jun 2008 18:33:23 +0000 http://www.awidernet.com/2008/06/19/sony-rolls-out-the-big-rig-cool-but/#comment-52252 That's a really great point, Troy. And in both cases, the excess in some way negatively impacts everyone else. In this case, I think it has more to do with the fact that Sony already owned the two rigs and was thinking it cheaper to retrofit than buy a new fleet, even with the higher transport costs and potential ding to the brand image. That’s a really great point, Troy. And in both cases, the excess in some way negatively impacts everyone else. In this case, I think it has more to do with the fact that Sony already owned the two rigs and was thinking it cheaper to retrofit than buy a new fleet, even with the higher transport costs and potential ding to the brand image.

]]> By: Troy http://www.awidernet.com/2008/06/19/sony-rolls-out-the-big-rig-cool-but/#comment-52233 Troy Fri, 20 Jun 2008 14:11:01 +0000 http://www.awidernet.com/2008/06/19/sony-rolls-out-the-big-rig-cool-but/#comment-52233 The Sony 18-wheeler reminds me of Zoot Suits in World War II. Fabric was being rationed because of the war, so people wearing suits with blatantly excess material was a status symbol or were making a political statement depending on your point of view. With the cost of gas going up and many people starting to cut back on gas usage because of their budgets, maybe Sony is making the same kind of statement of excess. The Sony 18-wheeler reminds me of Zoot Suits in World War II. Fabric was being rationed because of the war, so people wearing suits with blatantly excess material was a status symbol or were making a political statement depending on your point of view. With the cost of gas going up and many people starting to cut back on gas usage because of their budgets, maybe Sony is making the same kind of statement of excess.

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