Best Practices in Online Video: The Webcast

We’re producing a live video webcast about online video techniques? Cosmo Kramer makes a coffee table book about coffee table books and Cramer makes an online video about online video… is it just me or is that, like, really weird? Normally I avoid talking about Cramer’s work here on A Wider Net, but since this blog is all about marketing ideas and technology I figured this was an event our readers would want to hear about.

Developing online video programs for marketing and communications has never been easier, faster, or more confusing. Questions commonly asked include: How do I produce the video? Can I do it myself? How do I get it online? How do my customers find it? How do I measure the success of my online video programs? How do I make it go viral? Should I stick my video up on my website, on YouTube, or on some other network? How do I make it look great for everyone? Should I allow people to use my content on their sites and blogs? How do I build interactivity into my video content?

Do I have to use 8 treadmills or can I get away with one?

To answer some of these questions, check out Best Practices in Online Video: A Platform Approach on June 19, the first in our latest series of live webcasts. But rather than repeat all the details here, let me share a short promo video with you:

For more information and to register, please head over here. If you have any thoughts on what you’d like to see discussed, please feel free to comment on this post.

2 Responses to “Best Practices in Online Video: The Webcast”

  1. Patti Shock Says:

    How about best practices in webinar marketing? If I can’t find out how much something costs before I register, I am not going to register. There is obviously a cost, or you would have said free - right?

  2. Rob Everton Says:

    You have a good point Patti - it doesn’t say “free”. In my experience, however, webcasts are almost always free, so I think we were going under the assumption that if it doesn’t say there’s a cost, then assume it’s free. Besides, when something says “free” these days, it usually isn’t really really free, right? “Free”…. wish shipping and handling. “Free”…. with your paid subscription.

    This series of webcasts is, in the language of my New England generation, wicked free.

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