A Wider Net

Having just written about the gas price visualization, I thought I should get this one in front of you, too: An Australian advertisement that helps you visualize CO2 emissions from every day tasks and devices by portraying the emissions as filling up black balloons and releasing them skyward. Very good storytelling.

The advertisement is part of a “black balloon” campaign which states that each balloon can hold 50 grams of greenhouse gas. You can even download a desktop widget so you can tally up the emission equivalents of leaving your computer running. It’s not a true “widget” because you have to install it as an applications, but it’s a great idea nonetheless.

Loved finding this at Infosthetics.