A Wider Net

Flogos are helium-filled foam shapes made of a soapy material that is bio-degradable and safe for aircraft (says the manufacturer). The machines, rentable for about $2,500 a day, create 24″ or 36″ wide logos at a rate of one every 15 seconds, which sounds great if you have a simple logo and need to catch attention at an outdoor event. They are apparently working on a 48″ version. Despite the manufacturer’s claim, I question how happy a traffic copter pilot will be to fly into a four-foot-wide logo made of anything, but having not tried it - I can’t knock it.

I’m a little late to the party on this one, but eagle-eyed Sue Pelletier apparently picked it up, as did OhGizmo! (where I found it initially) and several others. You can read the original source at Live Science and a great post on BLDG BLOG that contains some other sky advertising images and a very interesting article about sky writing from, believe it or not, 1892.