Cool New Marketing Technologies: Caught and Served

Business Week is using Twitter to write about Twitter

Pistachio, a.k.a. Laura Fitton, wrote about a very interesting project underway right now on Twitter. In fact, blink and you may miss this one – things happen FAST in the Twitter world.

Roll back to yesterday, when a Twitter member sent an invitation to all of his followers saying “BBQ at our company – tomorrow – all are invited”. 24 hrs later, I was eating a burger with some cool social media experts in the parking lot of his company, Mzinga, and meeting some of his other Twitter peers. One of them, a presentation expert and speaking consultant, whipped out her Nokia phone, started a live broadcast using mobile streaming site Qik, and those of us around her became cast members in a video appeal to someone they were trying to convince to make a trip to Boston. The owner of the phone turned out to be Pistachio. Hours later, we’re now connected through Twitter and LinkedIn and I’m picking up a post from her blog and sharing it with you.

To the social media mavericks at Mzinga, the concept of a “Flash Twitter-croudsourced BBQ webcast” may be old hat. At the rate we’re going, the rest of us have about a week to catch up.

But back to our headline – check out how an article about Twitter is being sourced through the Twitter community. Books have been written this way. None as crazier as this one.

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2 Responses to “Business Week is using Twitter to write about Twitter”

  1. Aaron Strout says:

    Rob,

    Great to meet you today. It was fun hanging out with you, Dmitri, Laura (@pistachio), Jim and the rest if the Mzinga crew. The QIK video was even better.

    Love the post. I look forward to seeing you at many more Mzinga BBQs.

    Best,
    Aaron | @astrout

  2. JPetrie says:

    Rob, too cool. Glad to hear you were able to go to the Twitter-croudsourced BBQ, sounds like your type of gathering for sure!