How timely is your CRM response?
Background: We used to own very high power lasers for entertainment use. All lasers like these needed to be operated by companies registered with an obscure yet draconian branch of the FDA called the CDRH. This was mostly because the “R” in LASER stands for “Radiation” and even though light is technically radiation, the word “radiation” scares people and someone somewhere thought it would be a good idea to keep track of things that emit the stuff. Why flashlights don’t have registration numbers and “cooling off periods” is beyond me. So… all our stuff was registered, and we had special federal permission to use it for our corporate events. Some states, namely Arizona, had their own, even more ridiculous, regulations that we had to follow closely.
We sold that equipment shortly after 9/11 temporarily knocked the wind out of corporate events.
Today I received a letter from the Arizona Radiation Regulatory Agency. It says “Notice is given that Arizona Nonionizing Radiation Registration No. xx-xx-xxxx has expired on September 30, 2005. A renewal application is required to update your registration.
Can you imagine if magazine subscriptions worked this way? “Gee, we noticed that you haven’t been paying for your magazines for the past three years - here’s a renewal form.” I’m just hoping that the government agencies keep better track of the really scary sources of radiation than they do these laser light show devices. And this certainly reminds us to stay timely with our customer communications.
(2 votes, average: 3.5 out of 5)
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