http://www.awidernet.com/2008/04/28/experiential-marketing-summit-best-of-exhibit-floor/ Cool New Marketing Technologies: Caught and Served Mon, 21 Jul 2008 01:22:47 +0000 http://wordpress.org/?v=2.5.1 http://www.awidernet.com/2008/04/28/experiential-marketing-summit-best-of-exhibit-floor/#comment-47302 Rob Everton Fri, 02 May 2008 03:35:37 +0000 http://www.awidernet.com/2008/04/28/experiential-marketing-summit-best-of-exhibit-floor/#comment-47302 Haha - thanks for the comment! And thanks for the context that reminds us just how goofy we can get. I'm not sure the throughput is there for many busy shows, but there is something to be said for having a line of people who want to interact with your brand. Just ask Nintendo. Haha - thanks for the comment! And thanks for the context that reminds us just how goofy we can get. I’m not sure the throughput is there for many busy shows, but there is something to be said for having a line of people who want to interact with your brand. Just ask Nintendo.

]]> http://www.awidernet.com/2008/04/28/experiential-marketing-summit-best-of-exhibit-floor/#comment-47263 Tom Thu, 01 May 2008 22:40:58 +0000 http://www.awidernet.com/2008/04/28/experiential-marketing-summit-best-of-exhibit-floor/#comment-47263 Rob - thank you for featuring the Immersa-Dome in your blog. The Immersa-Dome delivers a sensation of immersion that is unique due to the hemispherical display. One thing about the "goofy-factor" we found is that HMDs or head-mounted displays are even more of an issue for public space and will cut out a huge percentage of potential users due to hygiene and an even more intimidation factor for many women. With headsets, unless they are wiped between every use with a hypoallergenic wipe (a huge and nearly impossible expectation for pubic space usage) men and a larger percentage of women will less apt to try out the experience. Also, throughput is way better with the Immersa-Dome since the dome lifts up and doesn't physically touch the user when getting in and out of the seat. We also found when wearing headsets that women are more concerned about looking goofy since spectators can see the user's head moving around in space and the user can't see them. When in the Immersa-Dome, the entire head can't be seen by spectators so there is less intimidation. I know this from selling headset-based technology for over 10-years for public-space environments. Our multisensory theaters are great, but there is not a more personally immersive visual platform that I have ever experienced than the Immersa-Dome with its patented hemispherical display. Rob - thank you for featuring the Immersa-Dome in your blog. The Immersa-Dome delivers a sensation of immersion that is unique due to the hemispherical display. One thing about the “goofy-factor” we found is that HMDs or head-mounted displays are even more of an issue for public space and will cut out a huge percentage of potential users due to hygiene and an even more intimidation factor for many women. With headsets, unless they are wiped between every use with a hypoallergenic wipe (a huge and nearly impossible expectation for pubic space usage) men and a larger percentage of women will less apt to try out the experience. Also, throughput is way better with the Immersa-Dome since the dome lifts up and doesn’t physically touch the user when getting in and out of the seat. We also found when wearing headsets that women are more concerned about looking goofy since spectators can see the user’s head moving around in space and the user can’t see them. When in the Immersa-Dome, the entire head can’t be seen by spectators so there is less intimidation. I know this from selling headset-based technology for over 10-years for public-space environments. Our multisensory theaters are great, but there is not a more personally immersive visual platform that I have ever experienced than the Immersa-Dome with its patented hemispherical display.

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