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	<title>Comments on: Mob Rules - Keynote Hijacking at SXSW</title>
	<atom:link href="http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/</link>
	<description>Cool New Marketing Technologies: Caught and Served</description>
	<pubDate>Mon, 01 Dec 2008 20:41:23 +0000</pubDate>
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		<title>By: Tweet tweet : Plan Your Meetings</title>
		<link>http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-60056</link>
		<dc:creator>Tweet tweet : Plan Your Meetings</dc:creator>
		<pubDate>Wed, 17 Sep 2008 23:14:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-60056</guid>
		<description>[...] You can create a really fun, interactive way for attendees to talk with each other throughout your events. (Although, it also gives them a way to overthrow boring presenters. See this entry about how an audience of Tweeters took over a poorly organized keynote presentation.) [...]</description>
		<content:encoded><![CDATA[<p>[...] You can create a really fun, interactive way for attendees to talk with each other throughout your events. (Although, it also gives them a way to overthrow boring presenters. See this entry about how an audience of Tweeters took over a poorly organized keynote presentation.) [...]</p>
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		<title>By: Dealing with an online audience during a face to face event &#124; B2B Marketing Blog</title>
		<link>http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-55868</link>
		<dc:creator>Dealing with an online audience during a face to face event &#124; B2B Marketing Blog</dc:creator>
		<pubDate>Fri, 08 Aug 2008 17:34:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-55868</guid>
		<description>[...] fresh wrote most another case where a generalized word was hijacked by twirp users. Since then I hit been to some sessions where [...]</description>
		<content:encoded><![CDATA[<p>[...] fresh wrote most another case where a generalized word was hijacked by twirp users. Since then I hit been to some sessions where [...]</p>
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		<title>By: When Audiences Twitter &#171; Wendy Mack&#8217;s Blog</title>
		<link>http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-43134</link>
		<dc:creator>When Audiences Twitter &#171; Wendy Mack&#8217;s Blog</dc:creator>
		<pubDate>Mon, 24 Mar 2008 18:30:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-43134</guid>
		<description>[...] Whoa!  I don&#8217;t know about you, but the realization that there are active &#8220;conversations&#8221; going on while I present makes me realize that we are going to have to adapt to this new technology.  One the one hand, I can see Twitter being a tool that we could potentially use to gauge engagement real-time.  On the other, it can be a bit terrifying to know that one naysayer can distract the whole audience wihout us ever realizing what is going on.  Or worse, twittering could lead to audience mutiny - as happened at the South by Southwest conference during Facebook CEO&#8217;s Mark Zuckerberg program.  [...]</description>
		<content:encoded><![CDATA[<p>[...] Whoa!  I don&#8217;t know about you, but the realization that there are active &#8220;conversations&#8221; going on while I present makes me realize that we are going to have to adapt to this new technology.  One the one hand, I can see Twitter being a tool that we could potentially use to gauge engagement real-time.  On the other, it can be a bit terrifying to know that one naysayer can distract the whole audience wihout us ever realizing what is going on.  Or worse, twittering could lead to audience mutiny - as happened at the South by Southwest conference during Facebook CEO&#8217;s Mark Zuckerberg program.  [...]</p>
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		<title>By: Bob pascarella</title>
		<link>http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41836</link>
		<dc:creator>Bob pascarella</dc:creator>
		<pubDate>Sat, 15 Mar 2008 17:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41836</guid>
		<description>I've had some tough experiences on events. Like a comedian who brutally roasted the entire senior executive staff. I had to get the "hook" out. That hook may have been handy on this show too.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve had some tough experiences on events. Like a comedian who brutally roasted the entire senior executive staff. I had to get the &#8220;hook&#8221; out. That hook may have been handy on this show too.</p>
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		<title>By: Steve Gogolak</title>
		<link>http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41307</link>
		<dc:creator>Steve Gogolak</dc:creator>
		<pubDate>Wed, 12 Mar 2008 01:32:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41307</guid>
		<description>I caught that 20/20 segment.  Zuckerberg is young and he acts it, at least on the surface.  I think you can tell by looking at him that he has BIG ideas, but doesn't know how to express them adequately.  That tension between his brain and his mouth adds to his excitement and anticipation.

It also seems that the crowd was rowdy from the beginning.  I think that the informal aspect of the interview-style keynote provoked audience response.  For one, they were accepting of shouts even in the first minutes, so the crowd felt comfortable interjecting right away.

Once she solicits the audience and starts the Q&#38;A, it's all over - "talk about something interesting..."

Cool video commenting thingy, too.  :-)</description>
		<content:encoded><![CDATA[<p>I caught that 20/20 segment.  Zuckerberg is young and he acts it, at least on the surface.  I think you can tell by looking at him that he has BIG ideas, but doesn&#8217;t know how to express them adequately.  That tension between his brain and his mouth adds to his excitement and anticipation.</p>
<p>It also seems that the crowd was rowdy from the beginning.  I think that the informal aspect of the interview-style keynote provoked audience response.  For one, they were accepting of shouts even in the first minutes, so the crowd felt comfortable interjecting right away.</p>
<p>Once she solicits the audience and starts the Q&amp;A, it&#8217;s all over - &#8220;talk about something interesting&#8230;&#8221;</p>
<p>Cool video commenting thingy, too.  <img src='http://www.awidernet.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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		<title>By: Judith Thomas</title>
		<link>http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41283</link>
		<dc:creator>Judith Thomas</dc:creator>
		<pubDate>Tue, 11 Mar 2008 23:08:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41283</guid>
		<description>Shocking!As an event planner, this might be my biggest fear. Lesson to be learned: always be prepared...</description>
		<content:encoded><![CDATA[<p>Shocking!As an event planner, this might be my biggest fear. Lesson to be learned: always be prepared&#8230;</p>
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		<title>By: Rob Everton</title>
		<link>http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41224</link>
		<dc:creator>Rob Everton</dc:creator>
		<pubDate>Tue, 11 Mar 2008 18:19:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41224</guid>
		<description>I didn't catch that, although I just heard that the SXSW story was featured on the MSNBC homepage next to the Spitzer scandal. Have not been able to find it there myself. Way out of proportion.</description>
		<content:encoded><![CDATA[<p>I didn&#8217;t catch that, although I just heard that the SXSW story was featured on the MSNBC homepage next to the Spitzer scandal. Have not been able to find it there myself. Way out of proportion.</p>
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		<title>By: Megan Volpie</title>
		<link>http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41220</link>
		<dc:creator>Megan Volpie</dc:creator>
		<pubDate>Tue, 11 Mar 2008 17:57:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41220</guid>
		<description>Mark is still in his infancy. He has a long way to go. The 20/20 segment was pretty good. Anyone else catch that?</description>
		<content:encoded><![CDATA[<p>Mark is still in his infancy. He has a long way to go. The 20/20 segment was pretty good. Anyone else catch that?</p>
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		<title>By: Face2Face &#187; Blog Archive &#187; Inmates take over the SXSW asylum</title>
		<link>http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41205</link>
		<dc:creator>Face2Face &#187; Blog Archive &#187; Inmates take over the SXSW asylum</dc:creator>
		<pubDate>Tue, 11 Mar 2008 16:37:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.awidernet.com/2008/03/11/mob-rules-keynote-hijacking-at-sxsw/#comment-41205</guid>
		<description>[...] publishing this post and its musings about technology adoption etc., etc., when I ran across this post on A Wider Net about attendees basically hijacking a keynote interview with Facebook CEO Mark Zuckerberg at the [...]</description>
		<content:encoded><![CDATA[<p>[...] publishing this post and its musings about technology adoption etc., etc., when I ran across this post on A Wider Net about attendees basically hijacking a keynote interview with Facebook CEO Mark Zuckerberg at the [...]</p>
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