http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/ Cool New Marketing Technologies: Caught and Served Thu, 28 Aug 2008 19:38:02 +0000 http://wordpress.org/?v=2.5.1 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-39968 Scott Mon, 03 Mar 2008 20:36:25 +0000 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-39968 How much energy do these babies drain? So much for green technology. How much energy do these babies drain? So much for green technology.

]]> http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38965 Gogo Sun, 24 Feb 2008 16:38:49 +0000 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38965 I walk by the board in downtown crossing that Megan mentioned every day. It is certainly eye catching, but placement is important. That particular board is too large for the narrow sidewalk. The only place you can effectively see the content is from across the street. I've also heard people comment on it as I walk by and it seems like everyone is chattering about the technology itself rather than the content. Perhaps this will pass as these boards become more and more popular, but I'm not convinced that making people stop and look is going to work for the busy commuter. I walk by the board in downtown crossing that Megan mentioned every day. It is certainly eye catching, but placement is important. That particular board is too large for the narrow sidewalk. The only place you can effectively see the content is from across the street. I’ve also heard people comment on it as I walk by and it seems like everyone is chattering about the technology itself rather than the content. Perhaps this will pass as these boards become more and more popular, but I’m not convinced that making people stop and look is going to work for the busy commuter.

]]> http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38878 Erika Apicella Sun, 24 Feb 2008 02:13:17 +0000 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38878 Unbelievable!!! Unbelievable!!!

]]> http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38685 Ben Fri, 22 Feb 2008 17:38:29 +0000 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38685 I used to own some streetfront property in the Boston area. If this had been available during then, I would have definitely used WindowGain's technology. It is just such an innovative technology that makes people think "How come no one did this before?". Brilliant. I used to own some streetfront property in the Boston area. If this had been available during then, I would have definitely used WindowGain’s technology. It is just such an innovative technology that makes people think “How come no one did this before?”. Brilliant.

]]> http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38684 Elisabeth Fri, 22 Feb 2008 17:21:42 +0000 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38684 I remember thinking what a great idea this was. Very impressive, can't wait to see more of these! Keep up the good work! I remember thinking what a great idea this was. Very impressive, can’t wait to see more of these! Keep up the good work!

]]> http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38682 Rich Rumsey Fri, 22 Feb 2008 17:06:33 +0000 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38682 Amazing clarity, I've seen the sign on Lansdowne Street as well as the one in Downtown Crossing. Very cutting edge and vibrant. Amazing clarity, I’ve seen the sign on Lansdowne Street as well as the one in Downtown Crossing. Very cutting edge and vibrant.

]]> http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38670 Sam Fri, 22 Feb 2008 15:22:04 +0000 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38670 Fantastic, these screens look so cool ! Fantastic, these screens look so cool !

]]> http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38667 John Billson Fri, 22 Feb 2008 15:06:48 +0000 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38667 The graphics are absolutely amazing. Nothing else currently available compares to it. It completely captivates viewers. The graphics are absolutely amazing. Nothing else currently available compares to it. It completely captivates viewers.

]]> http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38666 Robin Fri, 22 Feb 2008 15:01:49 +0000 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38666 As a professional in the advertising and marketing industry, I absolutely admire Window Gain's creativity in media planning. They recognized an opportunity to reach customers from a new communication channel and proceeded to hit a home run with their business model. As a professional in the advertising and marketing industry, I absolutely admire Window Gain’s creativity in media planning. They recognized an opportunity to reach customers from a new communication channel and proceeded to hit a home run with their business model.

]]> http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38664 M. Jones Fri, 22 Feb 2008 14:57:24 +0000 http://www.awidernet.com/2008/02/21/windowgain-unused-windows-into-video-billboards/#comment-38664 As a building owner, this seems to be an excellent proposition to capitalize on unused window space and share in the revenues. Great idea. Great technology. As a building owner, this seems to be an excellent proposition to capitalize on unused window space and share in the revenues. Great idea. Great technology.

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