Xerox Rebrands After 40 Years

Saw this note among the Engadget CES feeds:
Xerox has unveiled a new logo which, for the first time in 40 years, eliminates the signature capital X from their brand. Engadget wasn’t very nice about it, claiming that it’s just like everyone else’s. I’m not so sure about that, but what a bold move. The New York Times has a nice historical view on the logo evolution which was capped by the recent change by agency Interbrand (Omnicom). The change was the result of 18 months of work and 5,000 customer interviews. Here’s the full press release.

xlogo.gif

and old

xeroximages.jpg

EDIT: And XBOX

xbox-360-logo.jpg

1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 3.5 out of 5)
Loading ... Loading ...
Posted by Rob Everton, Tuesday, January 8th, 2008 at 1:18 pm Filed under CES, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Save to del.icio.us Digg! Digg this story

2 Responses to “Xerox Rebrands After 40 Years”

  1. Jeff Says:
    January 9th, 2008 at 8:26 am

    Looks like the xbox 360 logo.

  2. Rob Everton Says:
    January 9th, 2008 at 11:08 am

    heh - good point, Jeff!. I’ll add one for comparison.

Leave a Reply