LED Bicycle Billboards

Are the Tour de France sponsors taking notice of this? Tech blog Everything USB highlights a Japanese website offering a programmable device that you clamp onto the spokes of a bicycle wheel. When the wheel spins, a row of LED’s displays a rotating message for all to see.

lex.jpg

Idea: At your next big offsite conference, schedule a bike rally for the attendees. Outfit them with rental bikes and have them ride through the city sporting these LED message boards. They get team-building and energy-building exercise and your company or organization gets splashy promotion. Throw in a charity contribution for everyone who rides and you have headlines, tax benefits, and a noteworthy “green” activity.

This devices is technically ready for purchase, but you’ll have to navigate a rather insane (to my American eyes) Japanese website that features bizarre videos of the product being demonstrated by a guy wearing a horse head mask to hide his identity. I guess. If you want to make your own, these are even better.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...
Posted by Rob Everton, Tuesday, October 30th, 2007 at 3:11 pm Filed under Advertising, Events & Meetings, Marketing Technology, Signage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Save to del.icio.us Digg! Digg this story

2 Responses to “LED Bicycle Billboards”

  1. Jess Klarnet Says:
    November 7th, 2007 at 4:15 pm

    Rob,

    COOL

  2. Steve Paine Says:
    November 15th, 2007 at 5:38 pm

    I saw this tech in use at Le Mans about 4 years ago. For spectators it doesnt seem to work (unless you happen to be blinking very fast) but it works when taking pictures. Especially at night!

    Steve.

Leave a Reply