Doritos Game Creation Contest Nearing Conclusion
The Doritos Unlock Xbox game creation competition reached a critical and exciting phase this week with the release of playable demos of the five finalists.
For those of you new to the contest, Microsoft’s Xbox division teamed up with Doritos to create a one-of-a-kind game creation contest. It launched back in in June. The rules were simple - submit a Doritos-brand-inspired game idea, and the winning entry will see their game produced as the worlds first user-generated Xbox Live Arcade Game - available for play to 12 million Xbox 360 console owners.
The contest appears to be enjoying great success. First, their microsite reaches a large gaming audience where they collected 2,314 game idea entries. That’s 2,314 ideas. For free. From that list of ideas, the judges pared it down to 5 finalists, and created five playable demos, again accessible through their microsite (no Xbox required). They even produced documentaries about the finalist teams and posted them on the site.
That’s where they are today - down to the final five. And everyone gets to play the demos and vote on which game will make it to Xbox Live Arcade.
Doritos gets tremendous exposure into the gaming market - both casual AND hardcore, which amounts to over 100 million people in the USA alone. They also get gamer-cred. (provided the final game doesn’t suck like the Yaris disaster). Xbox gets ideas - and a game - and a perhaps a small torrent of people buying Xbox’s to play “Dodgeball” or whichever title wins. The winner gets fame and opportunities.
And you get to play five demos of up-and-coming Doritos-branded games right now. It’s win-win-win-win.
The winner will be announced on November 19, 2007. The winner of the contest that is. The real winners appear to be Doritos and XBox.
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