DEMO, the mighty showcase of startup companies and products, places videos of the product demonstrations on their website. The fact that they do this, fearless of the possibility that it may somehow cannibalize the size or quality of their onsite audience, tells me that they “get it”. These videos make their event even more appealing. You can see firsthand, through the well-produced videos, that the Googles of tomorrow will be first seen by most people at Demo today.
Capturing video of your event used to be a daunting task. Now, it should be as second-nature as booking the hotel. Delivering the video has never been easier, either. DEMO chose to work with Brightcove, the video delivery platform from former Macromedia mastermind Jeremy Allaire. Not only is the Brightcove player a well-engineered feature-rich video player, but they make it easy to syndicate the content and repurpose the content across multiple websites. Like this:
I will admit, however, that it seems a shame that a show that is clearly dedicated to showcasing the cutting edge in technology, has not adopted a more progressive social media approach to their video assets. Specifically, why can’t we rate the videos, or comment on the demos? I would think the stream of comments would be extremely valuable to the companies that worked so hard to produce the demos. Also, I’m very surprised to see that they still make us look through every demo to see what we’re watching – there is no description on the page of what the company makes. So if you’re interested in new social networking pieces, you have to watch ALL of them to find what you’re looking for.
Regardless, there are a TON of exciting demos to see. I’ll try to highlight a few for you, although you can get complete textual descriptions be skimming the headlines over at Mashable - they managed to write about each company just before their product demos went live on the site.