Awake is the New Sleep

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My favorite visualization blog has found another gem: Information Aesthetics points us to this wonderful diagram illustrating uses of the phrase “is the new” as a marketing term over the past few years. Some of my favorites:

Cheese is the new morphine (I need to find that cheese!)

Television is the new reality

Yellow is the new red is the new green is the new pink is the new black is the new blue

Getting pregnant is the new Yoga (what?)

4 kids is the new 2 (oh god, please no….)

Bono is the new Pope

The award for most thought-provoking goes to “oil is the new slavery”

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