Brand Identity - The Potato Heads
At some point I would think you would damage a brand that appeals to “big kids” if you allow product manufacturers to license the brand and apply it to products designed for “little kids”. This clearly isn’t my thing, because these two examples mystify me:
First they roasted us with Darth Tater, the spud spawn of what used to be a dark evil villain. Now he doesn’t look powerful enough to fry a potato chip on the dark side.
And now they have unearthed Optimash Prime… The Transformer elite warrior who seems to have been suffered a brutal brand baking.
In our not-too-distant future, I fear the following brand pollution:
Harry Potater (pronounced po-tah-ter, of course)
Dakota Famine
Skin City
Pot-A-Rod (potayrod)
Idaho Jones
Fries-a Minelli
Don Imash




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