Ad Age on “Who Blogs?”
A coworker sent me this Ad Age article about blogger and blog reader demographics. While it’s not loaded with scientific data, it does have some interesting reference points in it. For example:
“In a February poll from We Media and Zogby Interactive, 72% of adults said they were dissatisfied with the quality of American journalism today. Another 55% said bloggers are important to the future of American journalism, and 74% said citizen journalism will play a vital role, according to the poll.”
Some of the data was a little mixed - 15 million blogs read by 57 million readers certainly speaks to a shortage of readers relative to writers, but RSS feed readers make it easy for readers to digest many blogs at a time. For example, I track around 100 blogs, off and on, using Google Reader. Also, the reach of the internet and makes blogging to small audiences of highly targetted individuals a reasonable and desirable practice.
Also, in data from the PDF attached to the article, they indicate that 57% of teens have created content for the internet - further testimony that companies increasingly need to consider how to allow their site users to participate.
I’ll leave you with one of the strangest factoids from the PDF:
(1 votes, average: 3 out of 5)
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