Cool New Marketing Technologies: Caught and Served

Guide to More Effective Meetings – Vintage

I’m in the process of putting my house on the market. When you do this, you have a unique opportunity requirement to purge – to get rid of all sorts of clutter that has been weighing you down like a waistline full of sin-a-buns. I imagine that frequent movers could get addicted to this process – the clutter purge. It may even have it’s own “condition” and support groups. It may even have a confusing name like “Movelemia” or “Annexia Disposa” or something. Anyway…

guidemeetings.jpgWhile digging and tossing, I found this brochure – a vintage manual with a steep sticker price of $1.25 that contained everything you need to know to make more effective meetings – with overhead projectors. I’m willing to bet that no one ever paid cover price for this pulp.

If you think PowerPoint is a pain in the neck – take a look at how we USED to have to make slides.


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7 Responses to “Guide to More Effective Meetings – Vintage”

  1. Devin says:

    This must have been published by the Overhead Projector Manufacturer.

  2. this is great! thanks for sharing; it really is interesting to see how far technology has come. there are certainly a lot of innovations in the market place that enable event planners to better use their time. projectors & power-point presentations are probably only 1/10 of those!

    also, i just moved for the 16th time in my life, and i’m only 27!! i’m not sure i would say i’m addicted to the move because it will always be way too much work for that–i always move myself; no hired help. though, getting a swift kick in the butt to purge is a very side effect.

  3. Adam Kranitz says:

    I’m a fan of the On-Off Switch Technique (page 24). “Turning the machine on and off helps to emphasize points as well as direct attention.” Not to mention induce migraines. Also helpful were instructions on page 25 in the use of a pointer.

  4. fremer says:

    My father has a collection of presentation transparencies numbering in the tens of thousands. He was an overhead projector maniac back in the day.

    What do you call those projectors that use reflected light to project regular paper (books, etc…) onto a screen?

    What I really miss is mimeographs. It’s not a presentation technology at all, but mimeographs smelled great when they were fresh.

  5. Rob Everton says:

    Fremer: Reflected light projectors were called opaque projector, which always sounded like a contradiction to me.

    I, too, miss the smell of mimeographs. But I have a feeling that ammonia-like odor wouldn’t appeal to the younger generation who didn’t grow up with purple tests. I guess now we’re left to whiff white board markers and those really fun permanent markers.

  6. Ann Cave says:

    Now this takes me back (as I date myself). I used to work for a rather large company that sold slides and overhead transparencies. The cost was staggering for what now you can whip out rather quickly–with many paying over $100 each to produce a single bar graph for meetings. It’s no wonder they were bought by an lcd projector company (who shall remain nameless) mainly for the customer list in order to convert them to good old powerpoint. In fact, now when I say I used to sell slides people think I worked for a pool company!