A Wider Net

This LEGO sculptor built our logo (out of LEGO’s, obviously) for our trade show booth last year. We loved it. It tied beautifully into our “connected” theme which included a nice print mailer, and a lego-themed premium.

I’m mentioning him here because we finally noticed his hilarious case study about our logo on his web site. Now, if we had written something like that for our clients and posted it without approval, we probably would have gotten into a bit of trouble. But I love it, and I wish we could be as creative with our client case studies. This is typically tragically dull web content that he has made as fresh and fun as a logo made out of LEGOs.