Comments on: The Evil Gas Pump Experience http://www.awidernet.com/2007/03/23/the-evil-gas-pump-experience/ Cool New Marketing Technologies: Caught and Served Tue, 06 Jan 2009 04:23:09 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Steve http://www.awidernet.com/2007/03/23/the-evil-gas-pump-experience/comment-page-1/#comment-3528 Steve Fri, 23 Mar 2007 17:57:21 +0000 http://www.awidernet.com/2007/03/23/the-evil-gas-pump-experience/#comment-3528 Well played. I suppose the lesson in all of this is that user experience. If anyone is interested in better ways to improve user experience, I encourage them to go to www.cooper.com and read up about Alan Cooper, who claims on his site, "Outraged by the inferior and unusable products that are constantly forced upon long-suffering software users, Alan decided to do something about the problem. He founded Cooper Interaction Design in 1992 with a clear mandate: to conceive and design interactive products that give power and pleasure to those who use them." That's a guy I want to meet. Well played. I suppose the lesson in all of this is that user experience. If anyone is interested in better ways to improve user experience, I encourage them to go to http://www.cooper.com and read up about Alan Cooper, who claims on his site, “Outraged by the inferior and unusable products that are constantly forced upon long-suffering software users, Alan decided to do something about the problem. He founded Cooper Interaction Design in 1992 with a clear mandate: to conceive and design interactive products that give power and pleasure to those who use them.”

That’s a guy I want to meet.

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